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Retailer outlines new initiative's guidelines.
July 16, 2020
By: Christine Esposito
Editor-in-Chief
Ulta Beauty has announced details about Conscious Beauty at Ulta Beauty, which it describes as a holistic initiative to provide guests greater choices and transparency. With strategic partners in place, the program will debut this fall and will certify brands under five, key pillars — clean ingredients, cruelty free, vegan, sustainable packaging and positive impact – intended to meet guest needs and leave a positive legacy for our world, the Bolingbrook, IL-based retailer said. Under it...
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